Guest Blogging or Content marketing is still one of the cheapest and most effective ways to get targeted visitors to your website on a regular basis. According to HubSpot.com, marketers would prioritize blogging and more likely to see a positive R.O.I.
Today, I’m going to break down the beginners’ guide to content marketing in 2020.
First and Foremost: What are your goals and priority?
What is your business?
Most people think content creation is for the audience, but you are the one creating and writing it. If you do not write content that you’re hooked in to, that you love, it won’t encounter as great content, and it won’t be the best.
So you got first to figure out, what do you want to write about what you think people want to hear?
Second tip in Content Marketing.
It would be best if you know about your audience. You would like to return up with audience personas. What question’s, is your audience asking? What problems do they need that you can help solve? How are you able to provide value to them? And by knowing your audience, it ensures that you love your content, but also that people want to listen to about, which can assist you to rank higher even.
And you’re probably also trying to figure out “hey, how do I figure out what problems people have?”Well, type in any keyword within your vertical, your niche, into UberSuggest. Go onto the keyword ideas reports, click on “questions,” I’ll show you all the questions that people are typing. These are the issues, problems people are having, and by you looking at this keyword base, it’ll help you figure out “alright, these are the problems people are facing, maybe I will enjoy writing on some of these topics.
Tip # 3. Do your keyword research, and I cannot stress this enough.
Funny enough, to the last tip that I gave you. You’re already in UberSuggest, UberSuggest also features a big laundry list of keywords that you simply might be going after. This may show you what is popular in your space, what’s not. But you do not just want to travel after popular keywords, and you would like to travel after the keywords that are high in rank.
So kind of like the keywords that are in the conversion list, or the keywords that have a high C.P.C. Keywords that tend to have a high C.P.C. tend to convert better and generate more income for the website owner.
The tip #4 I have for you is content ideation.
It would help if you came up with topics that cater to your audience. Inspect what your competitors are writing. You’ll put in their URL into UberSuggest, click on top pages, which will show you everything that your competitors are writing. Or if you would like to ascertain it based on a keyword, attend UberSuggest, attend the content ideas report, type during a keyword, it’ll show you what is hot in your space. You’ll also do an equivalent thing with BuzzSumo; it’s just a paid tool, UberSuggest you’ll roll in the hay for free of charge. Um, otherwise, you can do an equivalent thing with AnswerThePublic, which is additionally a paid tool. So, by doing this, it’ll give you a rough idea of what’s working and what’s not. And it’ll break it down based on social shares, search traffic, backlinks. And that’s important because when you’re looking at the content ideas report on UberSuggest you’ll be like “oh, this is what’s working for my competitors. “Well, if they’re getting a ton of search traffic but no social shares, that means you’re just too reliant on Google. Ideally, you want pages, posts; that have a lot of search traffic and social shares because then you can diversify your traffic sources. The next content marketing tip is by far the most successful for me.
Tip # 5 is, I want you to do is to enable content that is compatible with voice search.
It’s estimated that roughly one-half of the searches are voice searches, consistent with ComScore. So I would like you to use structured data markup, and once you do that on your website, it’ll assist you in getting into the rich snippets. Once you get into the rich snippets. Rich Snippets helps search engines to pull your listings, etc., for voice searches, that way, your brand is getting out there, and you’ll keep getting more traffic.
This is important because with devices like Google Home and Alexa becoming more and more popular, you’ll see this trend continually increasing. You want to be prepared for it. The last tip I want you to know sees seventy, eighty percent of the searches being voice search, and then you start optimizing for it. You want to do it now before it gets to that point.
The sixth tip you need to do is create visual content like infographics and videos.
It’s no secret that visual storytelling is taking up online. From Instagram to Facebook to YouTube, it’s all super popular. If you do not want to try creating videos, you can also try a podcast. Otherwise, you can even try infographics; it is a way where you’ll use images to inform the story, which works rather well also.
And just to give you an idea, I only create four blog posts a month, but I publish over twelve videos a month. I see a trend in which videos are becoming more and more popular, and it’s a better way to relate to a audience to your brand, right? It helps you build that deeper connection. That’s why you should definitely start creating videos today if you already haven’t started.
The seventh content marketing tip I even have for you, leverage social media.
If you are not leveraging social media, your brands aren’t getting out there. tons of individuals tell me, “..my reach is continually dying, why shouldn’t I get on social media?” Nonetheless, whether your reach is dying or not, these sites are super popular. So the way to combat this and so, do well from the social app, is going live all the time. People like Tai Lopez, he goes live, he even sells from his live videos, converts extremely well. And through social media, you can create engaging content, videos; that still do well. Sure, driving the people off to your website doesn’t get as much engagement, but uploading videos still does well.
The eighth tip I even have for you, follow the formula – E.A.T.
E.A.T. is for expertise, authority, and trust. Google ended up releasing a medic update a while back. In which, they do not want people writing on content that they are not credible for. for instance, I’m a marketer, if I start writing about health, and once you get fevers and you get sick, do you have to attend a hospital or not?
I’m not an expert on that; no matter how well written and how many backlinks I build, they should have ranked that content because that’s not my expertise, and it can damage someone. The same goes with financial content; I’m not a financial planner, I shouldn’t be going out there and telling people how to invest their money and where not to invest their money and how to, ya’ll know, maximize their 401k. I should stick to what I know. So, you want to make sure you’re adding your author bio on every page that you’re writing content on. Linking to your social profiles, guest posting on sites to build up your credibility. Maybe even create a Wikipedia page. All of this will help.
Last but not the least, build backlinks. If you do not skills to create backlinks, the simplest way is to travel to UberSuggest, type within the URL of anybody of your competitors, click on the backlinks report; you will see all of their pages that have plenty of backlinks, who’s linking to them
.The anchor text, you can use this data to figure out what pages you should replicate, who you should head up to get those links, as well.