How to Create a Brand Name That Lasts

How to Create a Brand Name That Lasts

Creating a brand name is one of the most important aspects of marketing. It is the first thing that potential customers will see, and it should be something that is memorable and catchy. Here are a few tips on how to make a brand name that will last:

  1. Keep it short and sweet. A brand name that is too long or difficult to pronounce will be quickly forgotten.
  2. Make sure it is relevant to your product or service. Your brand name should give customers an idea of what you offer.
  3. Avoid using any jargon or inside jokes that only your team would understand. While these may be clever, they will only serve to alienate potential customers.
  4. Brainstorm with a team of people rather than just one individual. Ideas will flow and odds are good that someone will come up with a great name that can be expanded upon.

How to Make Brand Name – Know Your Industry

It doesn’t take long to come up with a list of company names within an industry. Take insurance agencies, for example. Do you think such a list would include companies like Google or Nike? Although these companies are mega-successful, they don’t exactly fit in with companies that offer general or specific insurance services.

The industry in which you’re doing business will have a significant impact on the brand name that you choose. Choose a name that is appropriate to the industry in which you’re working.

how to make brand name

Differ From Your Competition

In some industries, there are a few major players that dominate the field. When starting a business in one of these industries, it’s important to choose a brand name that isn’t directly tied to one of those big players. For example, in the hotel industry, Hilton, Marriott, Holiday Inn, and Ramada all are tied together as hotel brands.

Although this isn’t necessarily a hindrance to starting a business (there are other hotels that aren’t associated with this group), it is good business to separate your name from the others. The same can be said for restaurants (McDonald’s and Taco Bell, for instance, are both fast-food restaurants), car manufacturers (Ford and Chrysler are both car manufacturers), and cassette tapes (Sony and Panasonic are both cassette tape manufacturers).

When choosing a name for your business, remember that the goal is to attract customers to your products or services. If your name is too similar to your competition’s, you run the risk of losing customers to them. This is especially true when customers are used to doing business with a specific company.

Ford customers, for instance, are used to doing business with Ford. If your business name is too similar, they’ll end up at the wrong company without knowing it. This will result in lost business for you.

Decide on your type of Business Names

There are many things to consider when deciding on a business name. The name should be reflective of the business and its products or services. It should be easy to pronounce and spell, and should be memorable. The name should also be short, as long names can be difficult for customers to remember. This is an important step on how to make brand name. Additionally, the name should be something that can be easily trademarked. Once you have decided on a name, be sure to do a search online to make sure it is not already in use by another business.

Write a Business Plan

Before opening your doors to the public, you will need a business plan. A business plan is a detailed report that describes why you think your business will be successful, how you reached that conclusion and what your goals are. A business plan is important because it allows you to evaluate whether or not your ideas are sound and realistic, and it will help you obtain financing and investors if you need them. If you don’t have the money or experience to write a business plan, seek the assistance of a consultant or advisor.

How to Brainstorm on Your Business Name

There are a few key things to keep in mind when brainstorming a name for your business. First, it should be something that is memorable and easy to pronounce. Second, it should be something that is relevant to your business and what you do. Third, it should be unique and not too similar to any other businesses in your industry.

Here are a few methods you can use to brainstorm a great name for your business and help you with how to make a brand name:

  1. Use a thesaurus to find different words that mean the same thing as your business or product.
  2. Brainstorm with a group of people who are familiar with your industry.
  3. Use online tools like namelix to create new words that are similar to your business or product.
  4. Go to your local library and look up business name source books that offer a range of names that are related to your industry.
  5. Sit down and write a list of everything you can think of that relates to your business, company, products and more.

Once you’ve brainstormed a list of ideas, here are a few things you should do to help narrow it down to just one great business name:

  • Get feedback from your family and friends.
  • Consider the length of the name. Is it too long or too short?
  • Think about how the name sounds when you say it out loud.
  • What feelings, images, or associations does the name evoke?
how to make a brand name

Decide what you want the business name to say

Consider what values and qualities are most important to you and your business, and look for names that reflect those. You want a name that will be memorable and catchy, so take your time to find the perfect fit for your business.

Do trademark research

It’s very important to make sure that your business name isn’t already in use by doing a trademark search. The legal requirements for trademark searches vary, so check the laws in your state to see what is required. You can also apply for a trademark to help protect your name if it becomes well-known.

Register your name

Depending on what type of business name you’ve decided on, you will need to register it either federally or locally.

Federal registration

To register a business name federally, you must apply for a trademark. The process includes filling out an application and submitting visual representations of your business name (such as logos or sketches). The US Patent and Trademark Office will review the application and decide whether your business name is eligible for trademark protection. If it is, the office will issue a trademark, which will include a registration number and a description of the business name.

TIP: Before you start the trademark process, make sure you do trademark research to make sure your business name isn’t already in use.

Local registration

Depending on what type of business you’re starting, you may need to register your business name at the local level. For example, some states require certain businesses, such as those that sell manufactured goods, to register their names with the state department of commerce. Similarly, you may need to register your business name with your city if you’re operating as a independent contractor. Local registration may require you to file forms and pay fees to the local chamber of commerce or department of commerce.


Creating a brand name that lasts requires thoughtfulness and a commitment to creating a name that is unique and memorable. It is also important to consider the name from a legal standpoint, to ensure that it is not already in use and to avoid any potential trademark issues. With careful consideration, you can create a brand name that will stand the test of time.

How to Create a Brand Name That Lasts
How to Create a Brand Name That Lasts

Written by Dave

Dave is the author and driving force behind the blog "" With a keen eye for the latest trends and strategies in small business and entrepreneurship, Dave has established himself as a knowledgeable and reliable source for anyone looking to start or grow their business. His blog features a wide range of topics, including advertising strategies, platform comparisons, cost-saving tips, and unique business ideas like quail farming, shrimp farming, and goat farming.

Dave's expertise is not limited to traditional business concepts; he also delves into the digital and creative realms, offering insights on making money through platforms like Twitch, SoundCloud, and NFTs. His practical guides on starting various businesses, from paint and sip ventures to cricket farms, reflect his diverse interests and deep understanding of different market niches.

With a passion for helping small business owners and entrepreneurs navigate the complexities of starting and running a business, Dave's blog serves as a valuable resource. His articles are not only informative but also reflect his commitment to providing cost-effective and innovative solutions for business challenges. Whether you're looking to make money online, start a unique agricultural venture, or learn about the latest digital trends, Dave's blog is a treasure trove of information and inspiration for aspiring and established entrepreneurs alike.

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