Should I Invest in Gold – Investment Analysis

Should I Invest in Gold

The quest for gold is long, storied, and bloody. So much of the human story–the expansion of empires, the destruction of entire cultures. So should I Invest in Gold? –Gold has hinged on the desire to get more of this mysterious yellow metal. But that’s actually kinda weird when you think about it. Unlike most assets, gold doesn’t offer any real-world value like, say, a business or a handful of grain.

As Warren Buffet puts it, “It doesn’t do anything but sit there and look at you.” John Maynard Keyens even referred to gold’s connection to currency as a “barbarous relic”…so if that’s true, why am I hearing constant ads from gold brokers on the radio almost 100 years later? Should we be making space for it in our portfolios or are we being sold a bunch of fools gold? Gold and humanity go way way back.

Usage of Gold during antient times

From Egyptian funerary masks to Celtic ruins, Peruvian temples to ancient Chinese tombs, evidence of our love of gold is found in practically every corner of the globe. Throughout this long history, it’s main purpose has always been for decoration. Even today most of the gold consumed each year is for jewelry which makes sense because gold is well…“SHINY!”

Also Read: How to make your money work for you: Real Ways

That beautiful golden hue is thanks to the fact that it absorbs more blue light than any other visible wavelength of light and since blue is complementary to yellow, that’s what we see. Marketers have long taken advantage of the fact that yellow is the color we associate with happiness, brightness and possibility. It also has some important industrial uses.

Gold reflects most of the solar radiation in space which is why you can find it in the helmets of astronauts and their equipment. It has a variety of medical uses. And trace amounts of gold are found in millions of cell phones around the world. But industrial use is one of the smallest pieces of the gold consumption pie hovering around 10%.

Gold as Currency

After jewelry, its main use is as a financial tool, because it seems more reliable than wildly fluctuating stock markets, or fiat currencies that can be devalued on the whims of the government. Gold is traditionally accepted as a popular hedge against a crisis – and you can often see the price jump when fears are running high. The Great Recession drove gold prices to all-time highs over a few short years. And since the COVID19 outbreak began, the price of gold has been steadily climbing.

Despite the fact that it doesn’t pay any dividends and can’t be usefully consumed like, say, oil or timber, gold can be a profitable investment. National emergencies like the one we’re in right now can make self-described gold-bugs look really smart all of a sudden. Over the last 15 years, gold has increased in value 278% — compared to the Dow Jones Industrial Average which grew only 173%.

This is why gold-brokers run ads framing gold as a safe, historic investment for the long-term, while stoking fears of out-of-control governments and societal collapse. But is it the best long-term choice for growing your wealth? Probably not. If we expanded the amount of time, we looked back to 30 years instead of 15, gold’s growth is still hovering right at the 280% mark. So, should I Invest in Gold?

ROI of Gold

The DJI on the other hand has posted 839% growth since 1990. But what if we compared it to something else like bonds? Well, going back to the 1920’s investment-grade corporate bonds have had an average annual rate of return of around 5.25%. That would mean in that same 30-year time-frame even investment grade bonds would have outperformed gold two to one.

Many investors frame gold as a perfect hedge for inflation. This is because even though the supply of US dollars goes up, the amount of gold remains relatively the same. But that argument is sometimes lacking the context of timeframe. If expressed in gold, the salary of a Roman soldier is really similar to the military pay in the US today.

But in the late 1980’s when inflation went from 1% to an eye-watering 6%, gold prices sagged. Goes to show you that timeframe is really important when evaluating the appropriateness of an investment. Alright, but what about safety? Surely gold isn’t as wild and chaotic as the stock market, that’s the whole appeal, right? Uh, wrong.

As a matter of fact, there’s a strong case to be made that gold can be much riskier than the stock market. That’s because of volatility. Think of it like waves on the ocean. A stormy sea has high volatility with big waves and toughs. A calm sea is less volatile. Standard deviation is one way we measure the amount of volatility that an investment has experienced in the past. The higher the standard deviation, the riskier the investment.

Should I Invest in Gold?

And since 1975, gold’s standard deviation has actually been about 50 percent greater than stocks! So we’re talking about an investment that over the long haul performs worse than stocks but has higher risk. Am I missing something here? Kind of. Pairing assets that move differently from one another is key to having a diversified portfolio.

Every type of investment– be it a stock, bond, piece of real estate or bar of gold comes with its own unique set of risk-factors that can affect its value. So, by having different types of investments, you can effectively reduce your overall exposure to risk. The fact that its value doesn’t directly correlate with the movement of stocks, bonds or real estate makes it a unique flavor in the investing world. We should also point out that there are MANY ways of investing in gold.

You can buy it in the form of coins or bullion, but dealers have markups and then there’s the cost of having to store it safely to protect it from theft or loss. Many gold investors opt for ETFs that have gold as their primary asset. You can even find mutual funds that own shares in mining companies. Just know that you’re probably going to be exposed to the risk of other precious metals like silver or copper if you go those routes.


If you’ve been following us for a while you know that seemingly simple questions like “should I invest in gold?” do not have simple answers. Dismissing it as a hair-brained fixture of doomsday preppers isn’t entirely fair, but neither is it the slam-dunk inflation-hedge that gold bugs make it out to be. The mystery and allure surrounding gold is part of what drives our need for it. It may not be a great builder of wealth, but its ability to preserve and maintain value over the centuries has made it a remarkable tool. So, keeping your eye on the facts instead of the hype, will keep you from getting caught up in the gold-rush.

Hope you link this blog post on “Should I Invest in Gold?”. Please do share this with friends and family and support us.

One Comment

Leave a Reply

    One Ping

    1. Pingback:

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Good Debt vs Bad Debt

    Understanding Good Debt vs Bad Debt